Amritsar, July 07, 2026 (News Team): Michelin, the world's leading tyre technology company, has launched a new Michelin Tyres & Services (MTS) store in Amritsar in partnership with National Auto. Strategically located on Loharka Road, the new facility strengthens Michelin's presence in Punjab and addresses the growing demand for premium tyre solutions and automotive services in one of the state's fastest-evolving urban centres.
Spread across 5,000 sq. ft., the new Michelin Tyres & Services store has been designed as a modern automotive service destination offering Michelin's premium passenger car tyre range, along with advanced wheel alignment, wheel balancing and nitrogen inflation services. Built to deliver a seamless and premium customer experience, the facility combines modern infrastructure with advanced service capabilities.
The new facility was inaugurated by Prashant Sharma – Sales Director, Michelin India.
Shantanu Deshpande, Managing Director, Michelin India, said, “Punjab continues to be an important market in Michelin's growth journey in India, driven by increasing vehicle ownership, improving road infrastructure and growing demand for premium mobility solutions. Amritsar, as one of the state's key commercial and cultural hubs, presents a significant opportunity for premium automotive retail. The launch of our new Michelin Tyres & Services Store marks another step in strengthening our presence and bringing Michelin's globally benchmarked products and services closer to customers, in line with our plans to introduce Made-in-India passenger car tyres tailored for Indian consumers.”
Home to the Golden Temple, one of the world's most visited spiritual destinations, and the iconic Attari-Wagah border ceremony, Amritsar is among Punjab's most prominent cultural and tourism hubs. Supported by a thriving tourism economy, expanding infrastructure, strong trade activity and a growing base of personal vehicle owners, the city presents a significant opportunity for premium automotive retail and service solutions.
Recognising this opportunity, Michelin has partnered with National Auto, one of Amritsar's most trusted automotive businesses with a legacy dating back to 1927. Known for its customer-centric approach, strong service reputation and commitment to quality mobility solutions, National Auto combines deep local market understanding with Michelin's global tyre expertise to deliver superior mobility experiences rooted in safety, durability, and high performance.